Lisa Burke, the director of the North Platte/Lincoln County Visitors Bureau, received the “Bruce Riley McDaniel Individual Professionalism & Lifetime Achievement Award” on Monday at the Upper Midwest Convention and Visitors Bureau conference.The industry award is presented to a professional in the tourism industry that has gone above and beyond in their work and careers, the visitor’s bureau said.
Burke took over the Visitors Bureau in 2002 and put the organization on a path that led to an increased staff and revenue. She is also responsible for creating a promotion grant application process that awarded more than $862,000 in Promotion Fund grants to tourist stops in Lincoln County.
Burke previously received a Crystal Compass award in 2012 for achievement by the Nebraska Association of Convention and Visitors Bureaus and she was named the 2015 North Platte Woman of Achievement for government.
In accepting the award, Burke stressed the importance of partnership within the community -- those within and without the tourism industry.
“Partners, and our great staff and leadership from our board, have made it possible for the Visitors Bureau to achieve the accomplishments recognized by this award," she said.
The Visitors Bureau previously received the 2014 Best Publication and Best Marketing Campaign award at the 2014 Nebraska Tourism Conference.
The Professionalism and Lifetime Achievement Award is selected by peers in the tourism industry from seven states -- Illinois, Iowa, Minnesota, Wisconsin, North Dakota, South Dakota and Nebraska.