The results of a Nebraska tourism “brand” survey are in and a new, as yet unknown, brand is coming.Officials will unveil a new tourism marketing campaign this spring, just before the peak travel season begins.
“Tourism is the third largest revenue source in the state and directly generates more than 36,100 jobs, so it is vital that we use this data to make good decisions in how we market Nebraska Tourism,” Nebraska Tourism’s Executive Director, Kathy McKillip said. “The process of branding Nebraska as a destination for both in and out of state visitors is more than creating a symbol or slogan. We have to find a message that we can share with potential visitors that will very quickly communicate Nebraska’s strengths and prompt them to want to come spend their time and money here.”
A one-hour webinar on a survey is available at www.visitnebraska.com showing the most common questions and answers.
Tourism advertising, materials and other messaging platforms will be created, McKillip said.