Log In or Register
HomeLocal NewsState NewsSportsOpinionObituariesAgriculture
Quick Links
  Home
  My Bulletin
  Contact The Bulletin

Marketplace
  Display Ads
  Classifieds
  Dir. of Advertisers

Opinion

Hamasís war on Israel

Parenting: Consequences teach responsibility

More opinion

Ag News

Gudmundsen Sandhills Lab to host open house Aug. 20

NFU: Say no to Tyson-Hillshire merger

More Ag News


Email Article | Print Article
News - State/Regional News
 
Tourism officials continue search for 'brand' Tell North Platte what you think
 

In 2011, legislative bill LB 684 directed Nebraska Tourism to create a statewide strategic plan, including marketing recommendations.

NebraskaLand National BankYou've got a
facebook Request!
CLICK HERE!

That plan was completed and made public in August 2011 and can be viewed here: http://industry.visitnebraska.org/pdfs/2012StrategicPlan.pdf.  

One of the marketing recommendations from the strategic plan was that the Tourism Commission needed to conduct a statewide “branding” research initiative.

In October 2013, Bailey Lauerman and Believable Brands, on behalf of the Tourism Commission, conducted focus groups and statewide surveys with thousands of participants, including: key industry stakeholders, Nebraska residents, and past and potential visitors to the state. The goal was simple. The commission wanted to know more about what makes Nebraska unique and distinctive in the eyes of its target audiences.

Nebraska Tourism’s Executive Director, Kathy McKillip said, “To our knowledge, prior to this survey, there has never been an extensive research study conducted that has asked residents and non-residents to weigh in about the state’s identity.”  

 The input received in those focus groups and surveys has been compiled and will be shared with the public via webinar on March 6. There will be one webinar at 2 p.m., CST and another at 4 p.m, CST. Any member of the public or the press who wishes to hear about the results is encouraged to go to http://netnebraska.org/stream/netourism.  

Following the webinar, a video of the webinar will be posted to http://www.visitnebraska.com, in the industry section. The results of the survey are being used in the process of developing a “brand promise” from which tourism advertising, collateral materials and other messaging platforms will be created. The Nebraska Tourism Commission plans to unveil the new tourism marketing campaign this spring, just before Nebraska’s peak travel season begins.

“I think it is important for people to realize that the commission is charged with growing an industry that is very important to our state’s economy. In fact, many people would be surprised to know that tourism is the third largest revenue source in the state and directly generates more than 36,100 jobs,” McKillip said. “The process of branding Nebraska as a destination for both in and out of state visitors is more than creating a symbol or slogan."

"We have to find a message that we can share with potential visitors that will very quickly communicate Nebraska’s strengths and prompt them to want to come spend their time and money here," McKillip.


Like this story to send to your facebook

The North Platte Bulletin - Published 3/1/2014
Copyright © 2014 northplattebulletin.com - All rights reserved.
Flatrock Publishing, Inc. - 1300 E 4th St., Suite F - North Platte, NE 69101
 
Show me Talk Back during this visit
 
 

Copyright © 2003 - 2014 northplattebulletin.com
All rights reserved.

Flatrock Publishing, Inc.
1300 E 4th St., Suite F
North Platte, NE 69101

 
Your Ip Address - 54.226.148.122
North Platte, Nebraska