North Platte High School students in marketing will have a chance to create a campaign for a new mobile phone application that will be offered by NebraskaLand National Bank. The project will turn a classroom lesson into real-life marketing, and encourage students to apply their knowledge to a real product.
NebraskaLand National Bank representatives presented the project to Cynthia Elliot’s marketing class on Thursday.
Students will compete to create the winning launch campaign. The bank will select a winner and feature the winning students’ ideas in the promotions.
“NebraskaLand National Bank is excited to work with the students on this project. It can be a challenge to keep students engaged.
"This lesson will give them an opportunity to apply what they are learning in a real life industry," said NebraskaLand National Bank marketing director Danielle Nichols. "The competition will provide a little extra motivation for them to be creative and practice the marketing principles they’re learning in class.,"
“This particular product is perfect for this tech savvy generation," Nichols said.