At a glance, Buffalo Bill seems to come to life at his old stompin' grounds when the sign was unveiled.
The Nebraska Tourism Commission, the Nebraska Department of Roads and the Nebraska Game and Parks Commission unveiled new Interstate 80 road signs promoting Nebraska tourism attractions Tuesday at Buffalo Bill Ranch State Historical Park.
Each bright blue sign features an eye-catching image and promotes an attraction or scenic byway.
Four of the Buffalo Bill ranch signs will be put on the roadside between Roscoe and Brady, replacing the existing green aluminum signs.
In all, 37 new signs will be installed along I-80, advertising attractions such as Chimney Rock, the national forest near Halsey and the Stuhr Museum. One sign even advertises the Sandhills.
Many of the green signs are old and worn. State officials have wanted to replace them for years but couldn’t come up with the money, Nebraska Tourism Director Kathy McKillip said.
The issue of better signs have come up repeatedly during the development of the Nebraska Tourism Commission’s strategic plan, leading McKillip to cultivate the alliance of agencies to team up for the project.
“The Interstate 80 road sign project is the perfect example of what state government agencies can do when they work together,” McKillip said.
Tourism officials also partnered with the Department of Roads for a federal Amber Alert grant that will replace information monitors in I-80 rest areas, and the tourism department is planning more such projects in the future with Game and Parks, the University of Nebraska, the Nebraska State Historical Society, the Nebraska Department of Agriculture and other groups, McKillip said.