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State convention, visitors association honors Burke Tell North Platte what you think
Photo by George Lauby
Lisa Burke
Photo by George Lauby
at Rail Fest

The Nebraska Association of Convention and Visitors Bureaus recognized Lisa Burke Monday at the annual Nebraska Travel Conference.

Burke, the Executive Director of the North Platte-Lincoln County Convention and Visitors Bureau since 2002, received NACVB’s 2012 Crystal Compass award.

“Upon arriving at the North Platte CVB, Lisa was compelled to elevate the CVB’s purpose beyond distributing tourism related material," said Dana Markel, Director of the Omaha Convention and Visitors Bureau. "She set out to establish a role in developing North Platte’s destination appeal and introduce more people to its culture and heritage. Lisa’s business plan has always emphasized ‘the experience’ as she has collaborated with local attractions, festivals and events to develop an experience that provides a visitor memory and a strong marketing message.”

From the other end of the state, Gering’s CVB Executive Director Karla Neidan-Streeks said, “Not only has Lisa helped develop her community as a tourism destination, she has served as a take action leader on a state level. The Crystal Compass award recognizes individuals who have given of themselves to lead this association of statewide Convention and Visitor Bureaus which in turn, strengthens our state tourism industry.”

In addition to serving in various leadership capacities with the Nebraska Association of Convention and Visitors Bureaus, Lisa has also been active in the Nebraska Travel Association and the Western Nebraska Tourism Coalition.

“Lisa Burke continues to lead her staff to thinking “what’s next," said Clarine Eickhoff, the chair of the CBV advisory board. "Their office excels on building partnerships within the county and state for international positioning."

"Burke’s role as the Executive Director of the CVB requires seeing the big picture and working on the details to accomplish sustainability and growth," Eickhoff said.

Burke has helped attract more than $81 million in visitor spending in 2011 in North Platte, supporting 1,500 jobs in Lincoln County, according to figures compiled by the CVB.


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The North Platte Bulletin - Published 10/30/2012
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